Privacy Policy

Design 2 Move LLC (dba Design 2 Move Pilates)  ·  Effective: June 2025  ·  Chandler, Arizona

This Privacy Policy applies to Design 2 Move LLC (dba Design 2 Move Pilates, "Studio," "we," "us," "our") and covers our website at www.d2mpilates.com, our scheduling platform, our mobile app, and all services offered by the Studio. Please read this policy carefully. If you do not agree with these practices, please do not use our website or services.

---

Section 1: Information We Collect

Information You Provide Directly

When you create an account, make a purchase, book a session, or contact us, we may collect:

• Full name, email address, phone number, and mailing address
• Payment information (processed securely through our third-party payment processor — we do not store full card numbers)
• Health and medical history, including injuries, surgeries, chronic conditions, and physical limitations provided for the purpose of safe instruction
• Emergency contact information
• Communications you send us by email, phone, or contact form
• Account credentials (username and password) for our scheduling platform

Information Collected Automatically

When you visit our website, we and our third-party service providers automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version, operating system, and device type
• Pages visited, time spent on pages, links clicked, and referring URLs
• Cookies and similar tracking technologies (see Section 5)

Information from Third Parties

We may receive information about you from our scheduling platform, payment processor, and other third-party service providers in connection with your use of our services.

---

Section 2: How We Use Your Information

We use the information we collect for the following purposes:

Purpose	Information Used
Providing and managing your sessions, classes, and memberships	Name, contact info, health history, booking data
Processing payments and managing your account	Name, email, payment information
Sending booking confirmations, reminders, and updates	Name, email, phone number
Sending marketing emails about classes, promotions, and Studio news	Name, email address
Designing safe and appropriate programming for your body	Health history, injury information
Improving our website and services through analytics	Usage data, cookies, IP address
Measuring the effectiveness of our advertising	Cookies, conversion data, Google Ads data
Responding to your inquiries and providing customer support	Name, email, communication history
Complying with legal obligations and enforcing our Terms	All relevant information as required

Marketing Emails

If you have provided your email address and consented to receive marketing communications, we may send you emails about upcoming classes, promotions, Studio news, and educational content. You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email or by contacting us at studio@d2mpilates.com. Please note that even if you unsubscribe from marketing emails, you will continue to receive transactional emails related to your bookings and account.

---

Section 3: How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

• Scheduling & payment platform — to manage bookings, memberships, and payment processing
• Google Analytics — to analyze website traffic and usage patterns
• Google Ads — to measure advertising effectiveness and conversion tracking
• Elfsight — to display Google Reviews on our website
• Email marketing platform — to send marketing and transactional emails

These service providers are contractually obligated to use your information only to provide services to us and in accordance with applicable law.

Healthcare Coordination

With your explicit consent, we may share relevant health information with your physicians, physical therapists, or other healthcare providers to coordinate your care and programming.

Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of the Studio, our clients, or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will provide notice of any such transfer and any choices you may have.

---

Section 4: Health Information

We collect health and medical history information from clients solely to design safe and effective programming. This information is treated with the highest level of confidentiality and is:

• Used only by Studio instructors and staff involved in your programming
• Never shared with third parties except with your explicit consent or as required by law
• Stored securely in our scheduling platform with access limited to authorized staff
• Retained only as long as necessary for the purpose for which it was collected

Please note that Design 2 Move Pilates is not a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). However, we are committed to protecting your health information with the same care and discretion that we apply to all personal information.

---

Section 5: Cookies & Tracking Technologies

What Are Cookies

Cookies are small text files placed on your device when you visit a website. We and our third-party service providers use cookies and similar tracking technologies to operate and improve our website, remember your preferences, and deliver relevant advertising.

Types of Cookies We Use

Type	Purpose	Provider
Essential cookies	Required for the website to function — cannot be disabled	Webflow
Analytics cookies	Track website usage to help us improve our site and content	Google Analytics
Advertising cookies	Measure the effectiveness of our Google Ads campaigns and track conversions	Google Ads
Third-party widgets	Display Google Reviews and other embedded content	Elfsight

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.

Google Analytics & Ads Opt-Out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can manage your Google Ads preferences at adssettings.google.com.

---

Section 6: Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Account and booking information is retained for the duration of your relationship with the Studio and for a reasonable period thereafter
• Health information is retained for the duration of your active participation and for a minimum of three (3) years thereafter for liability purposes
• Payment records are retained as required by applicable law and accounting standards
• Marketing communication preferences are retained until you unsubscribe or request deletion

You may request deletion of your personal information at any time by contacting us at studio@d2mpilates.com. Please note that we may be required to retain certain information for legal, accounting, or safety purposes.

---

Section 7: Data Security

We take the security of your personal information seriously and implement reasonable technical, administrative, and physical safeguards to protect it from unauthorized access, use, disclosure, or destruction. These measures include:

• Secure HTTPS encryption on our website
• Access controls limiting data access to authorized staff only
• Use of reputable, security-certified third-party platforms for payment processing and data storage
• Regular review of our data security practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

---

Section 8: Your Rights & Choices

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you
• Correction: You may request that we correct inaccurate or incomplete information
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions
• Opt-out of marketing: You may unsubscribe from marketing emails at any time
• Account closure: You may request closure of your account at any time

To exercise any of these rights, please contact us at studio@d2mpilates.com. We will respond to your request within 30 days.

---

Section 9: Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at studio@d2mpilates.com and we will promptly delete such information.

For clients between the ages of 13 and 17, a parent or legal guardian must agree to these Terms and this Privacy Policy on the minor's behalf and is responsible for supervising the minor's use of our services.

---

Section 10: Third-Party Links

Our website may contain links to third-party websites, including our scheduling platform, app stores, and social media profiles. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review the privacy policies of any third-party sites you visit.

---

Section 11: Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective" date at the top of this page and, where appropriate, notify you by email or by posting a notice on our website. Your continued use of our website or services following any update constitutes your acceptance of the revised policy.

We encourage you to review this Privacy Policy periodically at www.d2mpilates.com/privacy.

---

Section 12: Governing Law

This Privacy Policy shall be governed by the laws of the State of Arizona. Any disputes arising under this policy shall be subject to the exclusive jurisdiction of the federal and state courts located in Maricopa County, Arizona.